Promoting Yourself and Your Business

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Promoting Simplicity

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field.   The advertising article can have information about the company and dealership opportunity.  Due to the rise in Internet users and websites, new websites have sprung up which offer free services.  Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Once the business has gained some recognition, within no time it will gain popularity also among the crowds.  This popularity can lead to them being invited on local radio shows and local newspaper interviews.  Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion.

If it is taking a long time to get a break, radio producers can be addressed with by email or letter, that can be followed up by a telephone call or in-person visit.  During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Simple free bulletin boards located in the neighborhood, like in large stores, libraries, and salons, are another good idea.  Advertising circulars can be posted on such boards for free.  Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush.  Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by business firms.  Both the sender and the receiver can view this advertisement.  Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $50.00. By this, the response could be huge and most of them will purchase something or the other to avail the free offer.  The basic ingredient for advertising for free is imagination and research.  Opportunities should be searched and a strong working force should be applied to increase the sales.

Internet Advertising

Since the advent of Internet, advertising on the World Wide Web (WWW), has opened a far quicker world with up to the second ability to reach a global audience. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit.

Consumers can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

It has become second nature for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising.

Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming.

This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements but there are more ways to do this now. Depending on the technology being used to design advertisements can be classified into various categories.

Banner ads are animations displayed on the website usually created in HTML or Eudora or similar software.  There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page.

The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO.

Cost Per Mail (CPM), means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.  Cost Per Visitor (CPV), means that the advertiser is meant to pay for the people to whom the advertisement was delivered. Cost Per Click (CPC), means paying for the number of clicks made on the advertisement by the visitors.

Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. Cost Per Action (CPA), means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service.

Cost Per Lead (CPL), is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. Cost Per Order (CPO), is where the advertiser pays each time an order is placed.

Power Word Persuasion

The Power of Words not only influence the minds of people but can completely change their perception abut a particular item, product or service.  Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others try to get it before anyone else does so as to have edge over others.  The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money Back Guarantee’, these power words helps gain the trust of the customer.  It is a must to print these words at the closing line of an advertisement.  After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insiders say that’, is similar to ‘secret’.  It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.

Free word in the headline of the message simply does wonders.  The reader easily absorbs the message, unless and until something free is given to the customer in reality.  By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly.  Usually the word “FREE“, is spelled as “FR~E” on websites as Internet Service Provider (ISP), filters blocks messages having the actual word, considering it to be some kind of spam.

You“, is a very important word to be used in an advertisement.  It directly points out the advantages to the customer, if they buy a particular product or service.  Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest.  The advantages then should be referred to the customer by addressing them with ‘you’.  The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency.  It can be interpreted as ‘Don’t wait any longer” orget it now!’ This motivates the customer to take some necessary and quick action.  Many adverts have a countdown ticker, making the buyer think that they will miss out if they do not act quickly.

Power” in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly.

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