Setting the Scene
So, we all want a piece of the action. We all want to make our mark. And we all want our content to be ranked higher than our friends, colleagues, competitors and rivals?
We all have a way of doing this which will lead us to confronting our comfort zone to do something amazing that will give us the edge over our competitor, but only by producing predictive action.
We could have been doing this for a short period of time, some longer than others and many for a very long time. This is accomplished by building content upon content, post by post, blog by blog, and we have been out of our comfort zone, but fail to notice this.
We may have been directed to do this firstly as part of a course, or online training, in an affiliate program or similar and we have to push ourselves into creating content which can be persuasive to others.
And it’s taking action on a daily basis which will pay off in the long run as we try to build out our audience by influence, We need to convince our potential customers over time to trust our message which will, lead them into buying our product which serves as a solution to their problem.
Are you carrying out daily tasks? This does not mean checking emails or the LAD Bible or Facebook Newsread. I think that to be successful we need to be doing the following:
- Yearly, monthly, weekly daily plan
- Break down the daily plan
- Outsource daily task
- Software to track and manage time
- Develop a routine and stick to it
- Chose the right task management plan
- Follow the rule
- Make to do lists
- Set realistic goals
- Set realistic timetables
- Remove potential distractions
- Stop procrastination
- Stop multitasking
- Schedule high priority activities
- Identify urgent, non-urgent and important priorities
- Review each day
The above list does cover rather advanced daily actions but at some stage if we are going to be successful, we will need to include all of the above without thinking distraction. They are things that are going to get us into the habit of doing the right things while avoiding the wrong things.or our businesses will suffer. If we start on the right track from the beginning we will be on the right track all the way to success.
We need to be mindful of the way we approach our business and stay motivated so we still have a forward looking approach and not flinch when a setback occurs. If something goes astray, then stay motivated even when things seem like they are caving in, you have to know when to let something go. The quicker you are at letting go, the better you will feel and you will be able to refocus sooner and spend your efforts on the present. Don’t delay on forgiving yourself and others as this also leads to stagnation.
If we start on our path doing things in the order that we want them done in, then we get used to seeing the results coming in from those actions. If we do things in a more random way, then the results may well arrive in an order that seems the wrong way round and not in the correct order for your business.
Setting Small Goals
We have created goals and the daily goals that we set need to be scrutinised so we don’t waste our precious time and the time of others. Make sure that the goals are broken down into bite size chunks so that they add up to and make up a large goal piece. I think that there are times when we try to go for the whole goal all at once and this just leads to confusion, anxiety and can lead to us stopping what we do completely. You hear of so many marketers giving up due to a lack of breakthrough and trying to run before they can walk is a major contributor to this.
The key to short term gains is to focus on a small goal, make it the number one focus, hone in on what you perceive as a critical part of the small goal and work on it until that goal is achieved. This is where distractions have to be eliminated and you will have to segregate yourself from your normal life. It is so important that this becomes the norm rather than a one of instance. If what you are working on is mission critical then this needs to be treated as such. If people are pestering you to concentrate on other things then it needs explaining that what you are doing has to be the main focus right now.
Yes, there may be other things that knit into what you are doing, and therefore what you are doing may be holding up the overall mission. But what if it was the other way around. What if you had completed something that you had to complete, and it was you who was waiting for others to finish. Surely, you would have to have the patience to wait until the others in the group were ready to hand over what they have been working on. It all makes sense to back each other, especially if its such an important piece of work?
What about offloading some of the burden of the work to an outside agency or a freelancer. The chances are that some of the project can be handed over with a brief, to a paid writer. They can bring a whole different meaning to what you are trying to deliver and give the project an edge over your competitors. They can also deliver the results sooner as they have the manpower to turn around pieces of work much sooner that yourself. It can also bring in new customers, have a better Return On Interest (ROI), better identify your brand, it can introduce a new audience, gives a professional look, and can help drive conversions.
You could carry out some split testing by using two different approaches, seeing if the paid content has the edge over your own writing, You can see the geographical areas where the audience is coming from and even what devices they are seeing the content from.
You could hire in an agency but one of the main problems with that is you will be just one of many others in a line waiting in line for their turn. Using an agency means you need to give up some of your control on timing but not content inclusion, however communication could be an issue where you are unlikely unable to communicate e directly with the writers working on the project.
Which Type of Writing?
So you have an idea to market some of the content, but which type of marketing are you going to use?
Website is an absolute must and you must also make sure that the website copy does not undermine the by poor quality copy. Good website copy needs to communicate with your audience, communicates the benefits of your brand and leads people to a buying decision. What you don’t want is the copy to look sloppy and unprofessional, which will lead to poor ratings and no customers.
Ad Copy will need to be a key point. The copy will need to be informative, compelling, trustworthy, believable, motivational, and drive customers toward your business.
Blog posts can position your company as a market leader. Blog posts provide value to your customers and in many cases it is the blog post that brings in and holds your customers and is the cornerstone of a good content marketing strategy, and are not just part of the sales pitch.
If your business is in the technical area, then you are going to need diagrams, training manuals, instructions, technical guides including troubleshooting and specific to role materials. This is different to content writing and may be secondary to your content marketing strategy. There would be a need to ensure that any technical changes to the original build are encompassed within the materials.
Social Media Writing
An absolute critical area which is becoming a major influence and can be monopolised by using a sound marketing strategy. With Facebook having a daily audience in the billions, Twitter and Instagram in the upper hundreds of millions, social media content writing is an art and needs to be crafted in order to utilise the current audience. Twitter gives only 140 characters to use where as Facebook gives a lot more space and short punchy messages are the name of the game.
E-books are an easy way of carrying your message to your audience and can be given away as a freebie when clients seem eager to use your services and are simple and inexpensive to produce. As they are very editable, you can re-use past versions to quickly get a new message to your customers and can bring credibility to your business.
If you are doing marketing content well, it is first and foremost material that gives value to the audience so they can make an informed decision, followed secondly by sales. The easiest way of seeing the impact is the number of visitors to your website. A higher ranking on Google could be another way, and of course a rise in the amount of sales would be the critical number. You would also see the number of leads increase and the addition of a sign-up form on your blog. The offering of an e-book will increase engagement.
Ultimately conversions are the key to your successful marketing strategy but it can be a waiting game. There is no length of time that it may take for the results to show through although the increase in website traffic could be within the first 3-6 months and sales can be expected to rise within 6-18 months.
The good news is that the use of the internet is rising and the amount of daily users is in the many billions so there is room for us all. What needs to happen is that you make sure you are doing your due diligence, all your baskets are full and in the right order with a plan that you can stick to and don’t give up your seat.