Education

Lining Up Your Ducks

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I have been having trouble with my sidebars on my website and I still cannot get to grips with what to do, where this goes, where that goes, what does this add and what to or not to include.  I have trawled through the magical intermegaweb and read so much about what I can do, that I could write a book about it, (don’t worry I’m not going to).  The small topics of carrying out good researching your blog or post, copywriting and low cost advertising is all about lining up your ducks.

There is a strategy for making sure you put your best foot forward before trying to tempt customers to buy your products or services.  There is a better way of giving yourself the edge over your competitors, and that’s about the approach that you can take before committing to an advertisement campaign.

 

To start with, you need to know what you are researching, sounds obvious but your topic may have several different variations within the same theme.  You may have to write down questions to help you cover all the aspects for the research.  You should always jot down what you already know about the topic, as well as what you need to find out.  What information do you want to include?  Are there any pictures that you already have?  You could research the topic using pictures or videos.

Did you know that there are 3 kinds of knowledge? In epistemology (look it up), there are 3 kinds of knowledge, procedural (competence and know-how), acquaintance (familiarity), and propositional (description of a fact or “state of affairs”).  A factual proposition is commonly used to define “knowledge”.

In addition to the internet, television and movies (films), ooze with research., both on the part of the actors and writers.  Many of the best known hosts very much rely on their researchers to provide them with the knowledge that they seem to have and are happy to share with millions of watchers.  It is well known that people at the top of their form carry out their own research in order not to fully rely on the TV researchers and it gives them an opportunity to be better equipped when carrying out interviews and presenting world issues.

Research benefits business and many companies spend millions on research and development and innovation needs the research to be accurate if new niche’s are to be found.  We too need to be researching our facts if our businesses are to be successful.  We need to make sure our ducks are lined up before committing to publish a post.  But more than that, we need to make sure that what we are writing is factually correct and that’s where research becomes not only an advantage but an absolute must.

  • If you want to write about something that you don’t know about, experience it, learn it, understand it, and you can then write if it feels right.
  • Read plenty and read aggressively.  Close off the outside world.
  • Write down what you think you want to write, then read it, mark through what you don’t need and then re-write.
  • Ask someone to read over, analyse and accept feedback.
  • Repeat the above steps.

If you want to have your posts anticipated, interesting and accurate then research is a must.  You don’t need me to tell you that, as it is a must and I know you will be doing that already.

Copywriting

For those who are unfamiliar with the art of copywriting, this is the art of sculpting or crafting words together in order to be able to set in front of a customer, in the hope that this description will entice the customer enough to buy.  Copywriting is based upon three principles.   When you are writing to a customer, there has to be an involvement between the customer and the seller.  You must then make sure that  you explain the rewards as far as when the customer is purchasing a product.  The final piece is achievement and that is what you as the writer  will be focusing on.

Whenever you write copy, you are looking to have a certain effect upon customers.  Usually this effect will be for consumers to desire a certain product because they will want to attain certain rewards.  You know that you have achieved your objectives by hitting certain sales goals that have been set for your copywriting.  There are many writers in the world but there are certain niche’s for copywriters.  Copywriters are the one’s who write messages but mold them in such a way that it brings about an interest in the consumer.

With the number of advertisements out there today, consumers will not respond unless it is something that specifically interests them.  This is why it is more important than ever to have a clear focus when you are writing your copy so that you know which particular niche you are trying to hit within the broader population.  There will always be a need for copywriters no matter if the economy is in a recession or in a boom.

Companies must always put out a message to consumers and as long as this demand is needed, copywriters will be in high demand.  If you are interested in working as a copywriter, you will have many places to look for work.  You can decide to work for advertising agencies, on the internet, or be your own boss.

When you are writing copy for the seller of a product, the key is to remember to put yourself in the shoes of the consumer.  This is done through extensive research and studying what goes through the mind of that particular consumer.  Each group or niche of people will be different in what will motivate them to do certain things. By doing research, you will have afar better understanding of where you need to go with the message that you are trying to convey to your target audience.

The demand for copywriters is always going to be strong due to the need of companies to send messages to their audiences to buy their products.  If you do not employ someone to promote your product, you may be left behind.  The reasons for employing a copywriter are easy to see, and it will be left down to yourself to make sure that the message to your customers is written to the right standard if it left down to yourself to do.

Low Cost Advertising

Unlike television, radio or print, the internet has become the best way to create low cost advertising, and is now seen as a better medium to put out the business massage.  Due to the considerable growth of internet users and because of the inexpensive advertising solutions, it has more capability for multimedia subject matter.  It could be texts, images, video and audio.  The advertisers could produce logo’s moving banners, animated and 3D imagery. With these in mind advertisers mix these forms to produce successful and low cost internet advertising solutions.

Not only does a low cost advertising solution serve as a communication station, it also assists as an effortless system for transaction and distribution.  This is the only medium that could help people do business within a short space of time.  With just one click and a money-saving internet advertising solution, shoppers can get all the information they need by visiting any website.  The businessman could obtain the services he needs.  The company is happy doing business with their clients.  The clients are happy doing business in their homes.

Unlike meeting in person, where time and money can be wasted, the low cost internet advertising solution benefits the company in which the services and products are receiving sales.  Plus, it also benefits the customers who receive comfort and satisfaction guaranteed.

Inexpensive internet advertising solutions are able to lead other advertising mediums because they are developed to be interactive.  When a customer reads and then clicks onto a  web advertisement, it is easier more convenient  to respond or inquire with email and business cards.  Unlike other advertising, low cost internet advertising solutions’ ability to answer feedback on real-time enables the companies to reply, resolve complaints and answer inquiries.

Internet advertising solutions provide a low cost and effective resolution for attracting targeted high quality customers.  This low cost internet advertising solution also provide website publishers with a prospect to generate advertising revenue  from their unsold marketing inventory.  Conventional advertising could never be replaced.  However, due to developments in technology, people prefer their services online.  With low cost internet advertising solutions present, the consumers, companies, advertisers and even the common people’s lives have been given a deserving contentment.

 

 

6 thoughts on “Lining Up Your Ducks”

  1. Yes, knowledge is the key. It is important to keep updating your knowledge. As far as the sidebars are concerned then you can add them under the widget section of wordpress. Watching a few youtube videos will help 🙂

    1. Hi Prav. Thank you for taking the time to read and reply. I think that having underpinning knowledge is key and is sometimes lacking on many topics. I also think that without researching, especially if your are backing things up with data, that the research is accurate.

  2. Research is definitely necessary and I think it does help if one is personally interested in the subject matter. I think that helps with creativity and aliveness within a post. If one is bored or finds the topic dull I think that comes out in the writing. I’m also very ethically conscious when I write. I think we have a social responsibility to be ethical. Editing is really important too I think. Just because a post or article is lengthy doesn’t mean that’s good. We don’t want to labour points. People will get bored and disengage. Really helpful article. Thanks

    1. Hi Martime. Thank you for reading, scrutinising and replying. It’s great to have a comment like yours as I feel I’m not giving out the wrong vibes, and you are correct of course. we do need to be ethical and we have great social responsibility. Thank you.

  3. Love this post about thoroughly researching the topic you’re writing about! I also think you have to truly enjoy what you’re researching and writing about as well. Otherwise it will come off in the tone of your writing that you don’t particularly care about the topic, which means your readers don’t care. Very engaging content. Can’t wait to read more.

    1. Hi Erika. Thanks for taking the time to read and reply. If you are going to write a topic and in particular if you are reviewing something the research is key. If you are going to rely on data, again get the research right or someone will bite you hard. We need to write convincingly or your audience will soon vanish.

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